ODEE: Conceptual And Performance Artist
Exploring the intersections of art, society, and corporate critique through groundbreaking projects like MOM air and We’re Sorry.
ODEE (Oddur Eysteinn Friðriksson)
Welcome to the world of ODEE (Oddur Eysteinn Friðriksson), an Icelandic conceptual artist whose work pushes the boundaries of contemporary art. Through a unique blend of cultural jamming, digital interventions, and performative pieces, ODEE challenges societal norms and power structures, sparking global conversations.
From the satirical depths of MOM air, which reached over 1 billion viewers worldwide, to the bold critique of corporate malfeasance in We’re Sorry, ODEE’s art compels audiences to rethink the role of art in exposing and confronting injustices. Discover how ODEE uses art as a powerful tool for social commentary and change.
He holds a BA in Fine Art from the Iceland University of the Arts and is currently pursuing a Master’s in Fine Art at the University of Bergen in Norway.
Samherji takes artist to High Court in London
“Due to its provocative nature, Samherji, a multi-billion dollar company, has taken legal action against me. The case is now headed to trial in the High Court of London. This legal battle is not just about me; it’s about defending freedom of speech and the role of art in holding powerful entities accountable.”
Featured Projects:
MOM air
Reimagining a defunct airline, ODEE’s MOM air blurs the lines between reality and satire, challenging consumer culture and corporate branding. This project captivated a global audience, reaching over 1 billion viewers.
We’re Sorry (Samherjagjörningurinn)
A digital and physical intervention, We’re Sorry boldly addresses corporate wrongdoing by the Icelandic fishing giant Samherji, highlighting the power of art to challenge global business practices.
Starbucks Iceland
Starbucks Iceland is a conceptual artwork by ODEE that blurs the lines between reality and fiction. By issuing a press release claiming Starbucks’ entry into Iceland was an art piece, ODEE sparked public confusion and debate. The project challenges media credibility and explores the impact of global corporations on local culture, highlighting the power of art to provoke thought and shape discourse.
Media Coverage:
Discover how ODEE’s innovative projects have made waves in both national and international media, igniting discussions and shaping the landscape of contemporary art. Below are select features that showcase the impact and reach of ODEE’s work. For a more extensive list of media coverage, click here.
