WOW Beer was created as a promotional stunt for WOW air to participate in the Iceland Beer Festival held at Kex in February 2018. ODEE designed the artwork for the beer’s packaging and associated promotional materials, with the central piece titled “I’m in Paradise.” This artwork captures the comforting feeling of returning home from a journey, symbolically guided by WOW air. The project garnered global attention in aviation news, further amplifying its impact.
Category:
Product Design
